Vay Privacy
Cookie Policy
Last modified: June 24, 2025
Table of Contents
1. Overview
This Cookie Policy ("Policy") describes Vay's use of cookies or similar tools, such as pixel tags (also known as clear GIFs, web bugs, or web beacons), to automatically collect certain information about your equipment, Browse actions, and patterns when you use our website at https://www.vay.io/ (the “Website”) or various service offerings (collectively, "Services"). For example, we may use cookies to facilitate your visit to the Website and to analyze your interaction with it. Cookies also allow us to see how our Website is being used. Please note that we also engage in cross-context behavioral advertising to generate advertisements that are tailored to your interests. Additionally, we collect information concerning online interactions with our owner’s guide, which we do not associate with identifiable individuals.
This Website is owned and maintained by Vay Technology GmbH, c/o The Drivery, Mariendorfer Damm 1, 12099 Berlin ("we" or "Vay").
2. What are Cookies?
A cookie is a small text file that is sent to your browser or device that enables the cookie owner to recognize the device when it visits websites or uses online services. The website you visit may set cookies directly, known as first-party cookies, or may trigger cookies set by other domain names, known as third-party cookies. Each time you return to the same website, your browser retrieves and sends the relevant cookie(s) to the website’s server.
3. Cookie Acceptance and Legal Grounds for Processing
While Vay may automatically use some cookies that are strictly necessary to provide the services you request or enable communications, we request your consent for all of our other cookie uses on our Website and/or Services. By clicking "Accept All" in the cookie banner that appears when you first visit the Website, or by accepting specific categories of cookies by clicking into the the Cookie Settings, you agree to the placement of some or all cookies on your computer in accordance with the terms of this Cookie Policy. We rely on the following legal grounds to process personal data collected through our first-party cookies:
- Consent. As discussed above, you have given consent to the processing of your personal data for one or more specific purposes, e.g., to have certain cookies track your clicks across our Website.
- Legitimate Interests. The processing is necessary for the purposes of our legitimate interests or for the purposes of the legitimate interests of a third party which are not overridden by your interests or fundamental rights and freedoms which require protection of personal data. We may, for example, have a legitimate interest to provide you with the content of our website through the use of Strictly Necessary cookies.
4. Types of Cookies We Use
Cookies used by us or our partners are stored on your computer/device for a maximum period of two years from the date when they were initially installed or if they are subsequently updated, from the date of the update. We use the following types of cookies:
Strictly Necessary Cookies
Strictly Necessary cookies are essential for the Website to function and cannot be switched off in our systems (especially to store your cookie preferences). The legal basis is § 25 (2) point (2) TTDSG. You may be able to set your browser to block these cookies, but some aspects of our Website and/or Services will likely not work properly.
Analytics Cookies
These cookies are only placed with your consent (§ 25 (1) 1 TTDSG). We use these cookies to allow us to count visits and traffic sources so we can measure and improve the performance of our Website or Services. For example, we use Google Analytics as discussed further in our Privacy Policy.
Marketing Cookies
These cookies are only placed with your consent (§ 25 (1) 1 TTDSG). These cookies may be set on our Website or Services by us or our advertising partners in order to build a profile of your interests and provide relevant advertisements. They connect your visits to this Website with other data (e.g., from other websites) to identify you and analyze your interests. Our advertising partner is Google Ireland, Gordon House, Barrow Street, Dublin. If you reject these cookies, not all advertising will stop, but you will likely experience less targeted advertising.
Embedded Content Cookies
These cookies are only placed with your consent (§ 25 (1) 1 TTDSG). We use third-party providers to embed content on our Website (e.g., videos). These third-party providers place cookies to remember your preferences and to connect visits to our Website with visits to their service or other websites to provide personalized ads.
5. Your Cookie Choices
You may make or manage your cookie use preferences or withdraw your consent for our cookie uses that are not strictly necessary at any time by visiting the Cookie Settings.
Most web browsers allow you to directly block all cookies, or just third-party cookies, through your browser settings. Using your browser settings to block all cookies, including strictly necessary ones, may interfere with proper site operation.
6. Cross-Border Data Transfers
The cookies we use may process, store, or transfer personal data in and to a country outside your own, with privacy laws that provide different, possibly lower, protections. You consent to this transfer, storing, or processing when you consent to our cookie use. While Vay is headquartered in Germany, our operations are at least partially based in the United States of America.
7. Changes to Our Cookie Use
We will post any changes to the way we use cookies on this page and indicate on our Website that we updated this cookie policy. If the changes materially alter how we use cookies, we will post a notice on our Website and request your informed consent for the materially different use. Please check back frequently to see any updates or changes to our cookie use policy.
8. How to Contact Us
If you have any questions in relation to this Policy you may contact us at: [email protected]