von der Ohe

Co-Founder, CEO


You come across an opportunity to positively impact societies around the globe maybe once in your lifetime. An opportunity to truly make a difference. Our unique approach to autonomous driving gives us this chance: redefining how people move in a better way. Building and shipping a product with this great team is what drives me day and night.


Launched Zoox’ first self-driving vehicle on public streets as leading Technical Program Manager in Silicon Valley, launched Amazon’s first Echo as leading Technical Program Manager on Device Software, Founded two (funded) mobility companies. M. Sc. Management Science and Engineering, Stanford University.


Co-Founder, CTO


Building products together with an amazing team based on cutting-edge technology to serve a greater purpose and solve problems – for the people, for our planet.


Manager of an engineering team in Silicon Valley to build autonomous shuttles, built teams and various mobility products: electric race cars, e-motorcycles, light electric vehicles, electric passenger vehicles, including one of the most successful electric delivery vehicles in Germany. RWTH Aachen, Imperial College London.


Co-founder, VP Engineering & Teledrive Experience


Vay is aiming to launch the first vehicle without a safety driver on public roads in Europe. This involves exciting engineering challenges, many of which have never been worked on before, ranging from autonomous vehicle technology, cybersecurity, backend, machine learning and safety-critical SW. Coming up with engineering solutions to these topics is something that I’m super excited to work on at Vay.


Team Lead at Microsoft, Senior Software Engineer at Skype. M. Sc. in Computer Science from Belgrade University.


VP Programs and Engineering Operations


Working closely with people from different cultures and professional backgrounds (hardware, software, operations, etc.) gives me the chance to learn new ways of approaching projects, structuring teams, and setting up processes every day. The results of this incredible teamwork are hugely rewarding, and visible in each step of our product.


Part of the management circle at AUDI AG, responsible for the implementation of prototypes at early development stages of new products (innovation vehicles, concept and pre-series vehicles, show cars, design models, testing single parts, PoCs, 3D-printing)


Safety Advisor


All my professional life I have been working for the protection and safety of people and the environment. I want to further provide safe and user-friendly automation systems for our future mobility needs.


25+ years experience in system safety at Conti., Mando, Bosch. Led the VDA working group in Germany to create ISO 26262 and influenced worldwide safety standardization. Author of several text books on functional safety.


CBO - Business & Corporate Development


What drives me is to work on goals that have a big impact on society. Additionally, I wanted to work with the smartest and most innovative people in the tech world. That’s better at Vay than any other company I’ve spoken to recently.


Responsible for global strategic partnerships at Uber, where he focused on deals with automotive OEMs, vehicle fleet operators, vehicle battery technology companies and electrification infrastructure providers. Was CEO and chief growth officer at Quirk. Began his professional life at Morgan Stanley as a fixed income trader after studying economics and finance. Built the first startup incubator in Africa in 2002 and has been mentoring founders of technology startups for over ten years. He is an angel investor in software technology and holds board positions in some of these companies.


Director of Communications


What drives me is to start something from scratch and use all my experience to find the best way to communicate our exciting story. I believe my work can have an impact on how people feel about more sustainable transportation options.


Worked for 15 years in leading communication agencies such as fischerAppelt and Ketchum in Germany and the UK for various brands and companies from FMCG to travel to mobility. Holds an MBA in Communication & Leadership from Quadriga University as well as a Master degree in History, Sociology and Media & Art Studies from University of Constance.


US General Manager


We’re close to letting users experience the Vay Magic for the first time in Las Vegas and I know that they are going to find it a compelling mix of great value powered by a super slick in-app experience. It’s awesome to have the opportunity to take this piece of underlying tech (remote driving) and build an experience around it that users will use, love and tell their friends about.


Co-founded and served as the Global General Manager of Uber Rent & Valet, a new mobility investment by Uber. Lead the Global Vehicles team at Uber, overseeing critical planning and P&L responsibilities. Built Uber’s vehicles business in Latin America from the ground and managed the customer-facing financial services business across Sub-Saharan Africa. Lead international financial services strategy engagements with the Boston Consulting Group for John Deere, focusing on regions like Brazil, Africa, and India. Owns a Masters of Business Administration of Duke University.


Senior Principal Software Engineer


After having worked in autonomous robotics research for a long time in the Silicon Valley, I am thrilled to be working at a company that is finally bringing this technology into people’s everyday lives.


Tech Lead at Google Tango in Mountain View, Research Engineer at Willow Garage, yoga instructor since 2018.


Lead Industrial Designer


What drives me at Vay is the enthusiasm and passion for a vision that is embedded in the company culture, and at the same time the strict discipline in its implementation.


Industrial Product Design Lead at TEAMS DESIGN GmbH for over six years, started as a Trainee in Shanghai City. Worked as Industrial and Product Designer at LOTHAR BOHM ASSOCIATES LIMITED, Lutz Herrmann Design, Indeed Innovation and Werksdesign.


Director of Software Engineering


Helping engineers to do their best and most important work. Elegance in software. Bringing ideas from books to real life and from one domain to another. Going from A to B fast.


Software Generalist. Maps and Mobility Geek (Lon, Lat not Lat, Lon). High Load at Yandex, Geo Analytics and Last Mile at HERE Maps, Mobility Platform at Daimler. Conway’s Law Enthusiast.




A car enthusiast, driven by cars, driving and technology.


Nursery school teacher. Driver at Skoda’s start-up Caredriver.


Head of Operations


What drives me at Vay is the magic. That daily feeling that every small step forward, every single improvement, every small success is a step towards the final goal: to create something unique that will change the lives of many.


His 20+ years of experience in various mobility companies make him a great leader and KPI driven operator at Vay. Launched and ran various mobility services in 16+ cities, focused on free-floating car-sharing.

Deep Dive: How Design shapes the Future of a Tech-driven Product (Part 1)

By Johanna Loomis, Lead Industrial Designer

Design-driven Culture benefits all

Vay is a technology-driven company from the ground up. The early founding years focused on developing an amazing and complex core technology. Now the technology is stepping further towards commercialization.. What role does design play in this journey?

Design-driven culture

We as designers are creative not just because we want to make products more beautiful, but because we want to serve a purpose. We exist to make technology more innovative, more useful, and more empathetic to the user.

Our UX Design Team at Vay is fortunate to have a CEO that is passionate about driving ideas and visions, creative and open minded to innovation, so we have a good standing within the company. This helps us tremendously to be involved in many projects that may not be design projects by nature. To give an example, the UX Researcher has a big impact on the choice of the ODD (operational design domain, which defines the operational area, as well as operating hours and connectivity conditions for our service) for launch. This information is heavily business related. UX research looks into this issue from a user perspective and uses classic research methods to collect data on how and where people move in a city to understand the infrastructure and make decisions.

Implicit Requirements

As a brand we want to identify and offer unexpected key-moments in the user interaction with our product. With the end-to-end user testing method, we collect UX requirements and come across obvious as well as hidden details that allow us to create key-moments and an integrated customer experience.

Design creates an environment for customers to build up an emotional connection to the brand. After all, this is the only way to make the brand relevant to the customer. In addition to its explicit practical functions, design also has implicit social functions that are not immediately apparent. Our customers are familiar with car-sharing products, and they would never mention, for example, that they expect a car that doesn’t smell bad or is clean. Some of these unspoken expectations are simply logical, but we still need to be aware of them, because here lies the chance to find important differentiators to the competitors.

Holistic Design Language

My role as Industrial Design Lead is closely linked to UX research, technology development and product management. The flagships for our service are the modified E-Vehicles as well as the Teledrive Station. These products shape the Vay brand for our user groups. Design symbolises the brand values and makes them tangible. Which is the internal Teledriver, and on the other side the external customers. Although one will never see the other in real life, we see great value in speaking one language across multiple touchpoints. Accordingly, an overarching design strategy is essential for a consistent image and design quality.

Design thinking as problem solver

However, design also has other important roles within the company organisation and culture. Design thinking, used as a tool can facilitate the search for solutions in a wide variety of teams. Traditionally only used by Designers to open up to lateral thinking, it can for example support the Legal Team. As Lawyers our Legal Team usually rather follows conventional ways of solution finding. Designers can facilitate workshops to gather and combine ideas from different stakeholders in a creative way to seek new ways of finding solutions. Thinking outside the box, and on a cross-category on a high-level and not only in depth can bring surprising new insights.

Related Stories

Our teledriving-first approach: How we build teledrive technology around safety and the human driver

Deep Dive: How Design shapes the Future of a Tech-driven Product (Part 3)

From Idea to Reality: How to Create a Smooth Customer Experience