von der Ohe

Co-Founder, CEO


You come across an opportunity to positively impact societies around the globe maybe once in your lifetime. An opportunity to truly make a difference. Our unique approach to autonomous driving gives us this chance: redefining how people move in a better way. Building and shipping a product with this great team is what drives me day and night.


Launched Zoox’ first self-driving vehicle on public streets as leading Technical Program Manager in Silicon Valley, launched Amazon’s first Echo as leading Technical Program Manager on Device Software, Founded two (funded) mobility companies. M. Sc. Management Science and Engineering, Stanford University.


Co-Founder, CTO


Building products together with an amazing team based on cutting-edge technology to serve a greater purpose and solve problems – for the people, for our planet.


Manager of an engineering team in Silicon Valley to build autonomous shuttles, built teams and various mobility products: electric race cars, e-motorcycles, light electric vehicles, electric passenger vehicles, including one of the most successful electric delivery vehicles in Germany. RWTH Aachen, Imperial College London.


Co-founder, VP Engineering & Teledrive Experience


Vay is aiming to launch the first vehicle without a safety driver on public roads in Europe. This involves exciting engineering challenges, many of which have never been worked on before, ranging from autonomous vehicle technology, cybersecurity, backend, machine learning and safety-critical SW. Coming up with engineering solutions to these topics is something that I’m super excited to work on at Vay.


Team Lead at Microsoft, Senior Software Engineer at Skype. M. Sc. in Computer Science from Belgrade University.


VP Programs and Engineering Operations


Working closely with people from different cultures and professional backgrounds (hardware, software, operations, etc.) gives me the chance to learn new ways of approaching projects, structuring teams, and setting up processes every day. The results of this incredible teamwork are hugely rewarding, and visible in each step of our product.


Part of the management circle at AUDI AG, responsible for the implementation of prototypes at early development stages of new products (innovation vehicles, concept and pre-series vehicles, show cars, design models, testing single parts, PoCs, 3D-printing)


CBO - Business & Corporate Development


What drives me is to work on goals that have a big impact on society. Additionally, I wanted to work with the smartest and most innovative people in the tech world. That’s better at Vay than any other company I’ve spoken to recently.


Responsible for global strategic partnerships at Uber, where he focused on deals with automotive OEMs, vehicle fleet operators, vehicle battery technology companies and electrification infrastructure providers. Was CEO and chief growth officer at Quirk. Began his professional life at Morgan Stanley as a fixed income trader after studying economics and finance. Built the first startup incubator in Africa in 2002 and has been mentoring founders of technology startups for over ten years. He is an angel investor in software technology and holds board positions in some of these companies.


Director of People


Driven by a passion for fostering vibrant organizational cultures, I am a seasoned leader specializing in People and Culture. Throughout my career journey, I’ve championed initiatives to empower teams, from crafting recruitment strategies aligned with core values to implementing data-driven processes for optimal People Operations.


My background spans roles where I’ve spearheaded the establishment of People departments from scratch and led teams through significant growth. I thrive on continuous learning, embracing remote/hybrid cultures and cutting-edge HR technologies. I leadled innovative solutions to optimise processes and initiatives that rewarded InfoJobs a “Best Place to Work”.
Outside of work, my passions for mountains and my dog, reflect my eagerness to explore the wild and love for 4-legs companions.


Senior Principal Software Engineer


After having worked in autonomous robotics research for a long time in the Silicon Valley, I am thrilled to be working at a company that is finally bringing this technology into people’s everyday lives.


Tech Lead at Google Tango in Mountain View, Research Engineer at Willow Garage, yoga instructor since 2018.


Lead Industrial Designer


What drives me at Vay is the enthusiasm and passion for a vision that is embedded in the company culture, and at the same time the strict discipline in its implementation.


Industrial Product Design Lead at TEAMS DESIGN GmbH for over six years, started as a Trainee in Shanghai City. Worked as Industrial and Product Designer at LOTHAR BOHM ASSOCIATES LIMITED, Lutz Herrmann Design, Indeed Innovation and Werksdesign.


Director of Software Engineering


Helping engineers to do their best and most important work. Elegance in software. Bringing ideas from books to real life and from one domain to another. Going from A to B fast.


Software Generalist. Maps and Mobility Geek (Lon, Lat not Lat, Lon). High Load at Yandex, Geo Analytics and Last Mile at HERE Maps, Mobility Platform at Daimler. Conway’s Law Enthusiast.




A car enthusiast, driven by cars, driving and technology.


Nursery school teacher. Driver at Skoda’s start-up Caredriver.


Director of Legal


I’m passionate about leveraging technology to democratize transportation and revolutionize the mobility landscape.


Senior Counsel Product & Strategy at Uber handling catastrophic loss claims and litigation, 13 years of experience in product & safety advising and risk mitigation, J.D. University of Illinois at Chicago.

Meet Johanna Loomis, Industrial Design Lead

Johanna Loomis is Industrial Design Lead at Vay. Previously, she gained experience in various international design agencies. As Design Manager and Project Lead she worked with various clients such as Bosch, Dräger and Siemens in B2B and B2C. Together they developed distinctive design identities, experiences and strategies to make the core of the brand tangible for customers through their products.

Johanna Loomis
What is your role at Vay?

Industrial design is about developing physical user interactions for our products and services and creating design concepts and products in collaboration with Mechanical Engineering, UX (user experience) Research and the digital UI (user interface) department to communicate the brand identity of our mobility service to the customer. In our context, it means, for example, designing the exterior of the vehicle to be easily recognizable at the pick-up location or introducing a customized smell to create a relaxing atmosphere inside the vehicle. At the same time, we are also working on the driving experience, ergonomics and interactions of the teledrive station to make the new profession of teledriver attractive.

How does being an industrial designer differ between different industries?

Industrial designers by nature have an interface position within a company and are inherently process-oriented. By using these points of contact with marketing, development, production and project management, communication between the individual departments can be improved and processes accelerated, making projects more efficient and streamlined. The differences in each case lie in the type of product and how much system thinking is required in the background. But also in how decisions are made and what influence the designers (as sympathisers for the users) have in the organisation and thus also on the design quality of the final product.

Why did you choose to work at Vay? 

I see a lot of value for the brand in creating a holistic user experience. Industrial design is not just about the physical aesthetics, but about the unique user experience behind the entire customer journey. This creates an emotional connection with the customer. The brand is the key component of a holistic user experience and connects the different touch points into a recognisable image.

Exploring how target groups experience the brand and focusing on key moments is challenging when there is no comparable product on the market yet. Nevertheless, it is a great opportunity to start with a blank sheet of paper and have the possibility to create a benchmark.

Vay has a sophisticated culture and vision and is a mid-stage start-up that gave me the opportunity as Industrial Design Lead to join a company that has significantly less risk than super young start-ups.

It’s also very appealing to work in small, interdisciplinary teams, to quickly take on responsibility, to do something meaningful that no one has done before and probably to do more than the job description says. All this makes me and my competences grow a lot in a short time.

And most importantly, I have the chance to be part of this highly motivated, user-centred design team and play a major role in shaping the direction and future of the company at this stage.

What are you working on and what influences your work?

I am developing a design language that is strategically rooted in the core values of the Vay brand. Specific elements  will be found in both physical pieces and other media, to appeal to users’ senses.

My experience with different clients and target groups (from e-car chargers, firefighting and industrial equipment, medical equipment to outdoor equipment, just to name a few) had made my way of thinking, understanding problems and thinking my way into unfamiliar topics very flexible. This means that when circumstances change, I am able to work around them, rethink them or find new, maybe even better solutions. Having this tool in my pocket helps me a lot in a startup environment.

Certainly, mega, macro and micro trends in design, mobility and society have a big impact on our customers’ expectations. Repeatedly seen visual cues determine what people find attractive. We need to be aware of the current movements and align our decisions and orientations accordingly.

What are your top three learnings that helped shape your career?

The first and most important thing I would say is to have a vision and a culture of growth. A vision for yourself but also for the team is crucial for a motivating work environment. My role as Design Lead is to shape a healthy culture and be a good example of positive, collaborative communication.

It sounds very simple, but the second big learning experience of working for multiple clients at the same time is: make a plan! A plan gives you, your team and everyone involved in the project certainty, a framework in which designers can let off steam, and it ensures that any issues discovered are addressed.

The third point is to collect arguments with decision criteria before the design project starts. The prioritisation of criteria may change during the process, but the basis should be established. It is ensured that the requirements of all stakeholders are collected in advance. In this way, the design results can be assessed neutrally on the basis of measurable decision criteria and not just on the gut feeling and emotions of certain people. Considering that gut feeling can also be a criterion in the list, generating positive emotions is the result of good design.

What do you like to do besides work?

As for work related topics, I read a lot about trends in mobility and movements in society. I like to meet friends, enjoy good wine and food and get inspired in conversations about god and the world. Outside of work, I continue to create products and experiences, but with my bare hands. I like to knit and sew soft toys for my friends’ children. To blow off steam, I regularly play volleyball in a mixed team, go swimming or enjoy hiking in the mountains.

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